A Private Investment
Opportunity.
Private Investment Memorandum — Confidential. This document is an intentional summary. The full business plan goes significantly deeper — if you'd like further detail on any particular point, just ask.
"Many are the plans in a person's heart, but it is the Lord's purpose that prevails."
— Proverbs 19:21
Themissingoperationallayerforfitnesscreators.
Sterling Influencer Management is being launched to build and operate complete online coaching businesses for fitness influencers. We identify creators with engaged audiences who have not yet monetized, form a joint LLC with each one, fund the entire build, and manage all operations. The creator shows up and posts. We handle everything else.
What we build for each creator
Revenue streams
Whythismarketiswideopen.
Companies doing what Sterling does exist — but they are few and far between, operating at the high end of the creator market targeting influencers with hundreds of thousands or millions of followers. That space is competitive and those creators have options.
We go where no one is looking.
Our target is the fitness influencer with 20,000 to 40,000 followers. They show up in your feed every day. Their engagement is strong. Their audience responds to their content. And almost every single one of them is still working a 9-to-5 job trying to afford rent, a gym membership, and supplements.
These creators are not monetized. Not because they lack an audience — but because nobody has ever shown them how. They have no idea what a sales funnel is. They have never heard of a white-label app. They do not know that 100 of their followers would happily pay $347 a month for a coaching program built around someone they already follow and trust.
When we approach a creator at this level and explain that we will build everything, fund everything, run everything, and hand them 30% of the net profit for simply continuing to do what they are already doing — it is almost impossible for them to say no. Financially it would be suicidal to turn it down.
This is our moat. Not technology. Not brand. The fact that we are going to the creators everyone else is ignoring — and we are offering them something no one else has ever offered them.
TechnologyInfrastructure
Built on a proven platform. Scaled through a proprietary system. Ready from day one.
Sterling's technology infrastructure is built on PT Ninja — an established platform with a proven track record building sales systems and coaching platforms for fitness creators. This is not a from-scratch build. It is a strategic partnership.
PT Ninja has agreed to build Sterling a proprietary backend that links every creator account into a single unified management platform. This means one dashboard to manage all creators, all members, all revenue streams, and all analytics — across the entire portfolio simultaneously. This level of operational visibility at scale is rare and represents a significant structural advantage.
What makes this relationship unique is that PT Ninja does not normally offer ongoing technical support at scale. They are offering it to Sterling because they see the vision and want to be part of building it. That relationship comes with dedicated support as we grow — meaning technology is never a bottleneck.
They are also providing us with proven sales funnels and advertising materials built from data across the creators they have already worked with. We are not guessing what converts. We are starting with a library of what has already been proven to work — giving Sterling a significant head start over any competitor starting from zero.
Sterling's coaching programs are delivered as web apps — not native apps downloaded from the App Store or Google Play. This is a deliberate strategic decision. Native apps require Apple and Google approval for every update, every new feature, and every change to the product — a process that routinely takes days or weeks and is entirely outside our control. Web apps have no such bottleneck. When we identify something that converts better, improves retention, or enhances the member experience, we can push that change live in seconds. This means Sterling can iterate, optimize, and stay on the cutting edge of what works without ever waiting on a third party to approve it. In a business where speed of execution is a competitive advantage, this matters.
Each new creator receives a white-labeled site built on the same infrastructure — only colors and bio content change. No custom builds. No kinks to work out. A new creator can be live in days not weeks.
All creator accounts link into a single proprietary management backend. Revenue, members, analytics, and communications across every creator are visible and manageable from one place.
PT Ninja is providing sales funnels and advertising materials proven across their existing creator network. Sterling enters the market with conversion data that competitors would need years to accumulate.
Wearable Integration
From day one, Sterling's coaching platform integrates directly with members' wearable devices through Terra API — a unified health data platform trusted by leading fitness and healthcare companies. Rather than asking members to self-report their training, sleep, and recovery, the data flows in automatically. Our coaching staff sees what is actually happening — not what members remember happening.
What this means for members and coaches
Apple Watch, Whoop, Garmin, Oura, Fitbit, Samsung Health, and 500+ additional devices all connect through a single integration. Members connect the device they already own — no new hardware required.
Activity, sleep quality, heart rate, HRV, recovery scores, and workout data sync automatically. Members stay accountable without friction. Coaches see real data, not estimates.
Every re-enrollment conversation is anchored in the member's actual data — their workout consistency, their sleep trends, their recovery over 90 days. That conversation becomes significantly more powerful and retention improves as a result.
Steps challenges, calorie burns, workout streaks, and sleep scores are all pulled directly from verified device data. No honor system. No self-reporting. Competitions that members actually trust.
Wearable integration is included in the Coached tier ($347/month) and Elite tier ($1,497/month) from launch. Members connect their existing device during onboarding. Data begins flowing immediately. Coaching staff can view member dashboards in real time — giving every check-in call, every re-enrollment conversation, and every program adjustment a data foundation that most fitness platforms cannot offer.
Powered by Terra API — HIPAA compliant, SOC 2 certified, trusted by leading health and fitness platforms worldwide.
Silentequity.Cleancaptable.Builttolast.
Deal terms
Legal infrastructure
Each creator partnership is established as a separate Tennessee LLC — one entity per creator — formed prior to any revenue collection. Sterling Influencer Management LLC holds its ownership stake in each creator entity through a formal operating agreement that defines profit splits, asset ownership, exit terms, and intellectual property rights.
This structure means each creator business is a legally distinct, independently valued asset. Sterling's portfolio of creator LLCs is not a single entity with shared risk — it is a collection of separate businesses, each with its own revenue, its own member base, and its own growing valuation.
All entity formation, operating agreements, and legal documentation are prepared by a licensed attorney prior to execution. No capital is deployed into a creator relationship until the legal structure is in place.
Creator Exit Policy
A commitment filter — not a penalty.
Sterling invests significant capital into each creator relationship from day one — technology setup, content production, platform configuration, and dedicated staff time. To protect that investment while giving creators adequate time to evaluate the partnership, the following exit policy applies.
Creators may exit the partnership within the first 30 days for any reason. However if a creator exits within that window they are responsible for reimbursing Sterling for all direct costs incurred on their behalf up to that point.
Reimbursable costs may include:
- — Technology setup: up to $2,000
- — Content production: up to $1,500
- — Platform configuration: up to $500
- — Staff time allocated: up to $1,000
- — Maximum 30-day exit reimbursement: approximately $5,000
After 30 days the partnership operates under the full terms of the LLC operating agreement and standard exit provisions apply.
This policy exists for one reason: we only want to work with creators who are certain this is what they want. The 30-day window gives every creator enough time to evaluate — and enough skin in the game to make that evaluation seriously.
Use of funds
$100,000 deployed across seven operational categories.
Per-creator websites, unified CRM backend, course and content library platform, and white-label coaching app setup on PT Ninja infrastructure. The digital foundation every creator's business runs on.
Professional filming days with the first wave of creators to build branded workout video libraries and launch content assets. High quality owned content from day one — not stock footage.
Covers the first 90 days of contractor costs for a certified personal trainer, nutritionist, DM manager, and high ticket closer while the business ramps to self-sufficiency. After 90 days all staffing is funded from monthly revenue.
Media buying budget across Meta and TikTok to drive members into creator programs at launch and through the ramp period. Stronger paid acquisition from day one accelerates the timeline to self-sufficiency.
Six months of buffer capital held in reserve for unexpected costs, software subscriptions, legal fees, and any gaps during the revenue ramp period. Ensures the business never stalls.
Asher draws $6,000/month from investment capital during months 1 through 3 only. From month 4 salary transitions to operating revenue and ceases once 80% equity distributions exceed $6,000/month.
Attorney fees for Sterling LLC formation, creator LLC operating agreements, and all legal documentation required before any capital is deployed into a creator relationship.
TheOperatingTeam
Every role funded by the business as it scales. The investor funds the launch — revenue funds everything after.
Sterling does not require the investor to hire, manage, or oversee any of the following. Every role below is sourced, hired, and managed entirely by Asher. Most roles start part time — keeping early costs lean while ensuring every function is covered from day one. Staff hours and compensation grow in line with creator volume and member count. In month 1 Asher personally covers account management, customer support, and funnel optimization — the creator count at launch is small enough that this is entirely manageable. Dedicated hires for those functions come online in month 2 as volume justifies the cost.
DM Manager
Manages all incoming messages across every creator's Instagram, nurtures leads, and converts followers into warm prospects ready for a sales call.
High Ticket Closer
Handles inbound sales calls with prospective members, closes 3-month upfront coaching commitments at $199–$1,497, and maximizes conversion from warm leads generated through creator content.
Certified Personal Trainer
Builds all workout programs, hosts weekly technique coaching calls, and creates custom programs for upper tier members. One PT serves 8–10 creators simultaneously.
Certified Nutritionist
Builds all meal plans, hosts weekly nutrition coaching calls, and handles custom nutrition for Coached and Elite members. One nutritionist serves 10–12 creators simultaneously.
Content Scriptwriter
Scripts every reel, caption, story, and call to action across all creator accounts to maximize conversion on every post. Content library must be built before the first creator launches.
Media Buyer
Manages paid advertising campaigns across Meta and TikTok. Ad spend begins in month 2 once organic content is established and the funnel is proven to convert.
Customer Support
Handles member questions, billing issues, and retention calls across all creator programs. Asher covers this function personally in month 1 — at 40 total members across 4 creators this is a manageable load. A dedicated hire comes on in month 2 as member volume grows.
Sales Funnel Specialist
Builds and optimizes the full conversion funnel, email sequences, and upsell flows. PT Ninja provides proven funnel templates at launch — this role transitions to optimization and testing as real member data accumulates.
Account Manager
Manages day to day relationships with creators, keeps content schedules on track, and ensures all deliverables are delivered on time. Asher personally manages creator relationships in month 1 when creator count is 4. A dedicated hire comes on as creator volume approaches 5–6.
Operations Manager
Runs day to day operations across the entire business so Asher can focus entirely on growth and new creator acquisition. The hire that changes the trajectory of the business.
Staffing costs do not scale linearly with revenue. One PT serves 8–10 creators. One nutritionist serves 10–12. The full explanation of why this improves margins over time is covered in the Operating Leverage section of the Financial Projections.
With the team in place and the infrastructure ready — here is what the business produces.
Fromlaunchtofullpaybackintwelvemonths.
These projections are built on a 50/50 member split between our Community tier ($199/month) and our Coached tier ($347/month) — a $273 blended average per member. We target 10 new members per creator per month in months 1 through 5 as the funnel is proven, stepping up to 15 per month from month 6 as the operation hits stride.
Revenue & Net Profit — Months 1–12
Investment Payback — Cumulative Distributions
Monthly Investor Distribution
Months 1–3: profit retained as working capital — $168,875 accumulated before first distribution · Distributions begin month 4
The Pricing Model
A 50/50 split between our Community and Coached tiers — producing a $273 blended average per paying member.
The Member Growth Model
Two phases. The first proves the funnel. The second is when the operation hits stride.
How we keep members
Acquisition gets members in. Retention is what makes the math work long term.
Our primary retention mechanism is a Week 10 re-enrollment call. Every member who joined on a 3-month upfront commitment receives a personal check-in call from our coaching staff at Week 10 — two weeks before their commitment expires. On that call we review their progress using their actual data, celebrate their wins, and present a personalized renewal plan.
Members who feel seen and measured are members who renew. This is not a sales call — it is a results conversation that makes renewal feel like the obvious next step.
Beyond the re-enrollment call, the community structure, the weekly coaching calls, and the Vimeo knowledge library all create switching costs. A member who has been in the program for 90 days has built habits around the content, relationships in the community, and access to a growing library of recorded coaching calls. Leaving means losing all of that. Staying costs $199 to $347 a month — and everything they have built in the community stays with them as long as they do.
Why Costs Don't Scale With Revenue
One of the most attractive financial characteristics of this business.
Sterling's cost structure benefits from shared staffing across multiple creator accounts. A single certified personal trainer can manage programs for 8–10 creators simultaneously. One nutritionist serves 10–12 creators. A DM manager handles 5–8 accounts. A high ticket closer works across the entire portfolio.
This means revenue scales linearly — every new creator adds a full revenue stream — but costs scale at a fraction of that rate. We do not need to hire a new team member for every creator we sign. We need a new team member every several creators.
The practical result: as Sterling grows from a handful of creators to a full portfolio, revenue grows substantially faster than staffing costs. This is why net margins move from negative in the first two months to 23% by month 3, 52% by month 6, and 77% by month 12 — and why they continue improving as the portfolio scales further.
Every hire at Sterling serves multiple creator accounts simultaneously. This is the structural reason margins improve as the business scales — and why this model becomes significantly more profitable per creator added beyond the initial portfolio.
Net margins improve as fixed infrastructure costs are spread across a growing revenue base — a standard characteristic of service businesses at scale.
Areinvestmentladderbuilttocompound.
All partner income flows through equity distributions on a stage-gated reinvestment schedule.
Builtsobothsidesstayprotected.
Fromsignedagreementtoliverevenueinsixtydays.
- Form entity, open accounts
- Build tech stack on PT Ninja infrastructure
- Begin creator outreach (10–15 targets)
- Sign first 4 creators
- Film workout content with each creator
- Build coaching programs & meal plan library
- Onboard full contractor team — all key roles hired before or at launch
- Soft-launch memberships with founding member pricing
- Full public launch — memberships open
- Collect first 3-month upfront payments
- Optimize funnels
- Begin signing next wave of creators
TheLong-TermVision.
The 60-day plan gets us to self-sufficiency. The financials show what we build in year one. But the vision for Sterling extends well beyond the immediate launch.
Sterling is being built as a holding company model. Each creator partnership is a separate LLC — a distinct asset with its own revenue, its own member base, and its own growing valuation. The long-term goal is a portfolio of high-performing creator businesses that collectively represent a significant and acquirable asset.
Sterling is being built with a long-term acquisition exit in mind. Gym management software platforms, fitness technology companies, payment processors, and private equity firms are the most likely acquirers. The target milestone for a meaningful exit conversation is $100M in annual recurring revenue at a 10x revenue multiple. At that valuation a 20% equity stake represents a $200,000,000 position — on a $100,000 initial investment.
Materialrisks.Statedplainly.
Thecapitalfundsexecutionofasystemthatalreadyworks.
Asher is the current active CEO of a creator management company — not a concept, not a prior venture, but an operating business generating revenue right now. The system being deployed inside Sterling is the same system already running in a more difficult environment.
The current business operates in the modeling and adult content creator space — an industry with structural disadvantages that do not exist in fitness. Ad platforms restrict or outright ban promotion of this content, making paid acquisition difficult and expensive. The talent pool includes creators who, despite large audiences, often lack the discipline and consistency that physical transformation requires. And the product itself is harder to defend — there is no visible proof of work, no before-and-after, no body composition data that proves results.
Fitness removes every one of those constraints. Fitness creators are self-selecting for discipline — their entire identity is built on doing hard things consistently when results are slow. Paid advertising on Meta and TikTok for fitness coaching is unrestricted and proven. The product sells itself visually. And the talent we recruit is held to a higher standard by their own audience every single day.
The operational infrastructure — the outreach system, the sales framework, the content workflows, the CRM, the platform — transfers directly. What changes is the market. And the market for fitness is better in every measurable way.
What this looks like when it's actually working.
Real backend statements from creators we've built and operated. Names redacted, numbers untouched.
Screenshots taken directly from creator backends. Personally identifying data redacted at the creator's request. Past results are specific to those operators and don't guarantee yours — but the system that produced them is the same one we'd run for you.
Already exists. Deploys on day one.
A note on these terms
Everything in this document represents Asher's current thinking — proposed in good faith to give prospective investors and their advisors a transparent picture of how this partnership could work.
None of these terms are final.
Before any investment is made, all terms will be formally negotiated and documented in a legally binding LLC Operating Agreement. The investor will have full opportunity to review and negotiate any term.
The goal is a partnership where both people feel the terms are genuinely fair.
TheDecision.
"Capital without execution is just money sitting still. Execution without capital is just potential waiting. This is both."
If you're ready to move forward or have questions, reach out directly.